Home / Search / Entrepreneurial Marketing: A Blueprint for Customer Engagement
- ISBN-13 · 9781544320434
- ISBN-10 · 1544320434
- Publisher · Sage Publications, Inc
- Format · Trade Paperback, 376 pages
- Published · 2020
- Language · English
Entrepreneurial Marketing: A Blueprint for Customer Engagement
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About this book
Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
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EM Subject Line New text--Entrepreneurial Marketing: A Blueprint for Customer Engagement
EM Teaser Request your FREE review copy!