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- ISBN-13 · 9781529779790
- ISBN-10 · 1529779790
- Publisher · Sage Publications Ltd
- Format · Trade Paperback, 496 pages
- Published · 2022
- Language · English
Principles of Marketing for a Digital Age
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About this book
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.