Home / Search / Global Marketing and Advertising: Understanding Cultural Paradoxes
- ISBN-13 · 9781529732504
- ISBN-10 · 1529732506
- Publisher · Sage Publishing Ltd
- Format · Trade Paperback, 528 pages
- Published · 2021
- Language · English
Global Marketing and Advertising: Understanding Cultural Paradoxes
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About this book
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.