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- ISBN-13 · 9781529616972
- ISBN-10 · 1529616972
- Publisher · Sage Publications Ltd
- Format · Trade Paperback, 440 pages
- Published · 2024
- Language · English
Brand Management
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About this book
Introducing students to contemporary brand management and innovation with a focus on how companies and consumers interact and co-create brands today, the Third Edition of this popular textbook continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe.