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Cover of Managerial Economics: Applications, Strategies and Tactics
  • ISBN-13 · 9781305506381
  • ISBN-10 · 1305506383
  • Publisher · Cengage Learning
  • Format · Hardcover, 816 pages
  • Published · 2016
  • Language · English

Managerial Economics: Applications, Strategies and Tactics

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About this book

Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.