Home / Search / Managerial Economics: Applications, Strategies and Tactics

- ISBN-13 · 9781305506381
- ISBN-10 · 1305506383
- Publisher · Cengage Learning
- Format · Hardcover, 816 pages
- Published · 2016
- Language · English
Managerial Economics: Applications, Strategies and Tactics
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About this book
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.