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Cover of M: Advertising
  • ISBN-13 · 9781260381894
  • ISBN-10 · 1260381897
  • Publisher · McGraw Hill
  • Format · paperback, 480 pages
  • Published · 2021
  • Language · English

M: Advertising

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About this book

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.