Designing Quality Survey Questions

Designing Quality Survey Questions, Second Edition shows readers how to craft precisely worded survey questions with appropriate response options that provide useful data to help answer research questions. The authors offer guidance on creative approaches to question design to keep respondents engaged, consider different survey administration modes, outline practices for culturally responsive survey design, discuss current language considerations for demographic questions, and consider factors that can influence survey responses. In the Second Edition authors Sheila B. Robinson and Kimberly Firth Leonard offer more detail about survey question design and include more on rating scales and open-ended questions. They provide more guidance on cultural responsiveness and equity considerations including use of inclusive language, how to survey youth, and a deeper discussion on asking questions about sex and gender and disability.