Introduction to Business

Introduction to Business ignites student engagement and prepares students for their professional journeys, regardless of their career aspirations. Best-selling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray inspire students to see themselves in the world of business and to develop the mindset and skillset they need to succeed. A diverse set of impactful examples and cases, from inspiring startups and small businesses to powerful corporations, illustrate how businesses can prosper and create positive impact.