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Cover of Principles of Marketing for a Digital Age (Third Edition)
  • ISBN-13 · 9781036201098
  • ISBN-10 · 1036201090
  • Publisher · Sage Publications Ltd
  • Format · Trade Paperback, 496 pages
  • Published · 2025
  • Language · English

Principles of Marketing for a Digital Age (Third Edition)

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About this book

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.
Principles of Marketing for a Digital Age (Third Edition) by Tuten, Tracy L. — Bookface