Home / Search / The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- ISBN-13 · 9781032671369
- ISBN-10 · 103267136X
- Publisher · Routledge
- Format · Paperback, 220 pages
- Published · 2025
- Language · English
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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About this book
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.