Home / Search / Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

- ISBN-13 · 9781032582320
- ISBN-10 · 1032582324
- Publisher · Routledge
- Format · Paperback, 324 pages
- Published · 2024
- Language · English
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
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About this book
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.