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Cover of Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry
  • ISBN-13 · 9781032582320
  • ISBN-10 · 1032582324
  • Publisher · Routledge
  • Format · Paperback, 324 pages
  • Published · 2024
  • Language · English

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

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About this book

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.