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Cover of The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition
  • ISBN-13 · 9781032540726
  • ISBN-10 · 1032540729
  • Publisher · Routledge
  • Format · Trade Paperback, 362 pages
  • Published · 2023
  • Language · English

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably International Student Edition

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About this book

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.