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Cover of Digital and Social Media Marketing: A Results-Driven Approach
  • ISBN-13 · 9781032437590
  • ISBN-10 · 1032437596
  • Publisher · Routledge
  • Format · Trade Paperback, 362 pages
  • Published · 2024
  • Language · English

Digital and Social Media Marketing: A Results-Driven Approach

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About this book

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.