Home / Search / Customer Relationship Management: Concepts, Applications and Technologies
- ISBN-13 · 9781032247441
- ISBN-10 · 1032247444
- Publisher · Routledge
- Format · Paperback, 346 pages
- Published · 2024
- Language · English
Customer Relationship Management: Concepts, Applications and Technologies
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About this book
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.