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Cover of Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
  • ISBN-13 · 9781032221212
  • ISBN-10 · 1032221216
  • Publisher · Routledge
  • Format · Trade Paperback, 402 pages
  • Published · 2024
  • Language · English

Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination

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About this book

Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.