Hello // Texas - Miyoshi Tomoyuki/homma Takashi/ushiro Tomohito

Based in Tokyo, photographer Tomoyuki Miyoshi founded a vintage t-shirt shop in Harajuku called Hello Texas in 2008. His fascination with their simple graphics and nostalgia for the American spirit they embody are at the heart of this series of images. Displayed individually or worn by a model posing seductively, the pointedly unfashionable t-shirts are appreciated for their purity, expressiveness, and sharp social commentary. With their distressed materials and faded colours, these decades-old garments exude unexpected cool, whether the message is tourism, a good cause, or enjoying nature. A brief, reflective description accompanies each of these unappreciated tees.