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ISBN-13 · 9781439079249ISBN-10 · 1439079242Publisher · Cengage LearningFormat · Paperback, 448 pagesPublished · 2010Language · English
The Law of Marketing
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BookfaceShips from CA · Express available · 2 in stock
NewBrand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking.
39.19
Bookface-OutletShips from CA
GoodTypical used book with minor wear and signs of use. May have some highlighting or writing.
42.44
About this book
This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.