Home / Search / Loose Leaf for M: ADVERTISING: 2024 Release
- ISBN-13 · 9781265019525
- ISBN-10 · 1265019525
- Publisher · McGraw Hill
- Format · loose_leaf, 480 pages
- Published · 2024
- Language · English
Loose Leaf for M: ADVERTISING: 2024 Release
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About this book
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.