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ISBN-13 · 9781260169829ISBN-10 · 1260169820Publisher · McGraw-Hill EducationFormat · Paperback, 528 pagesPublished · 2018Language · English
Abc's of Relationship Selling Through Service
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About this book
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.