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Cover of Charity Marketing: Contemporary Issues, Research and Practice
ISBN-13 · 9780367652029ISBN-10 · 0367652021Publisher · RoutledgeFormat · Hardcover, 220 pagesPublished · 2021Language · English

Charity Marketing: Contemporary Issues, Research and Practice

Fran Hyde (Editor), Sarah-Louise Mitchell (Editor) · 1st edition

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About this book

This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.

Charity Marketing: Contemporary Issues, Research and Practice by Fran Hyde (Editor), Sarah-Louise Mitchell (Editor) — Bookface