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Cover of The Routledge Companion to Corporate Branding
ISBN-13 · 9780367476632ISBN-10 · 0367476630Publisher · RoutledgeFormat · Hardcover, 512 pagesPublished · 2022Language · English

The Routledge Companion to Corporate Branding

Oriol Iglesias (Editor), Nicholas Ind (Editor), Majken Schultz (Editor) · 1st edition

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About this book

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

The Routledge Companion to Corporate Branding by Oriol Iglesias (Editor), Nicholas Ind (Editor), Majken Schultz (Editor) — Bookface