Home / Search / Entrepreneurial Marketing: How to Develop Customer Demand
ISBN-13 · 9780367445317ISBN-10 · 036744531XPublisher · RoutledgeFormat · Hardcover, 164 pagesPublished · 2021Language · English
Entrepreneurial Marketing: How to Develop Customer Demand
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About this book
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.