Home / Search / Social Media Storms: Empowering Leadership Beyond Crisis Management
ISBN-13 · 9780367425302ISBN-10 · 0367425300Publisher · RoutledgeFormat · Hardcover, 160 pagesPublished · 2021Language · English
Social Media Storms: Empowering Leadership Beyond Crisis Management
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About this book
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring and navigating social media storms in an innovative way.