Home / Search / Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
ISBN-13 · 9780367230197ISBN-10 · 0367230194Publisher · CRC PressFormat · Trade Paperback, 388 pagesPublished · 2020Language · English
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
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About this book
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).