Home / Search / Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
ISBN-13 · 9780367211004ISBN-10 · 0367211009Publisher · RoutledgeFormat · Paperback, 266 pagesPublished · 2020Language · English
Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice
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About this book
This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.