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ISBN-13 · 9780367208936ISBN-10 · 0367208938Publisher · RoutledgeFormat · Paperback, 278 pagesPublished · 2022Language · English
Customer Service Marketing: Managing the Customer Experience
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About this book
This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.