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ISBN-13 · 9780367170790ISBN-10 · 0367170795Publisher · RoutledgeFormat · Trade Paperback, 234 pagesPublished · 2020Language · English
Marketing Scientific and Technical Information
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About this book
This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.