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ISBN-13 · 9780367151096ISBN-10 · 036715109XPublisher · RoutledgeFormat · Hardcover, 232 pagesPublished · 2019Language · English
International Sport Marketing: Issues and Practice
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About this book
This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.