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ISBN-13 · 9780367141653ISBN-10 · 0367141655Publisher · RoutledgeFormat · Paperback, 796 pagesPublished · 2021Language · English
Sports Marketing: A Strategic Perspective
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About this book
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.