Home / Search / Brand Beauty Unleashed: The Value of Aesthetics in Marketing
ISBN-13 · 9780367112417ISBN-10 · 0367112418Publisher · RoutledgeFormat · Paperback, 190 pagesPublished · 2020Language · English
Brand Beauty Unleashed: The Value of Aesthetics in Marketing
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About this book
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.