Home / Search / Marketing Madness: A Survival Guide for a Consumer Society
ISBN-13 · 9780367009076ISBN-10 · 0367009072Publisher · RoutledgeFormat · Hardcover, 262 pagesPublished · 2019Language · English
Marketing Madness: A Survival Guide for a Consumer Society
Rent this book
Free return shipping includedTotal rental price$126.48
Please Note: Rental books are typically used and do not come with any unused access code cards.
Return by 2026-10-26. Prepaid return label included; extend at any point for the difference in price.
Buy from a seller
Bookface-OutletShips from CA
GoodTypical used book with minor wear and signs of use. May have some highlighting or writing.
294.61
About this book
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team--and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C