Home / Search / Online Place Branding: The Case of Hong Kong
ISBN-13 · 9780367000349ISBN-10 · 0367000342Publisher · RoutledgeFormat · Hardcover, 188 pagesPublished · 2020Language · English
Online Place Branding: The Case of Hong Kong
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About this book
Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.