Home / Search / Basic Marketing Research: Customer Insights and Managerial Action
ISBN-13 · 9780357901847ISBN-10 · 0357901843Publisher · Cengage LearningFormat · Paperback, 400 pagesPublished · 2023Language · English
Basic Marketing Research: Customer Insights and Managerial Action
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About this book
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research process from the perspectives of researchers who gather information and marketing managers who use it and helps you apply your market research skills in experiential learning activities.