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ISBN-13 · 9780357033883ISBN-10 · 0357033884Publisher · Cengage LearningFormat · PaperbackPublished · 2018Language · English
Internet Marketing
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BookfaceShips from CA · Express available · 4 in stock
NewBrand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking.
16.11
Bookface-OutletShips from CA
GoodTypical used book with minor wear and signs of use. May have some highlighting or writing.
55.72
About this book
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal.