Home / Search / The Business Communication Casebook: A Notre Dame Collection

ISBN-13 · 9780324545098ISBN-10 · 0324545096Publisher · Cengage LearningFormat · Trade Paperback, 361 pagesPublished · 2007Language · English
The Business Communication Casebook: A Notre Dame Collection
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About this book
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft, ) and provide the opportunity to put Business Communication theory into practice.