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ISBN-13 · 9780324321470ISBN-10 · 0324321473Publisher · Cengage LearningFormat · Trade Paperback, 160 pagesPublished · 2004Language · English
Campaign Planner for Integrated Brand Communications
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About this book
Campaign Planner for Integrated Brand Communications is designed to help consumers prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, this workbook clearly explains the process of planning and executing a successful campaign. Consumers have the option of working alone or in teams to complete the workbook activities. Consumers working in teams will be exposed to and learn about specific agency roles as they create their campaign.