Home / Search / Strategic International Marketing: An Advanced Perspective (2011)

ISBN-13 · 9780230580244ISBN-10 · 0230580246Publisher · Red Globe PressFormat · Paperback, 336 pagesPublished · 2012Language · English
Strategic International Marketing: An Advanced Perspective (2011)
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About this book
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.