Home / Search / Managing Corporate Communication: A Cross-Cultural Approach
ISBN-13 · 9780230348028ISBN-10 · 0230348025Publisher · Bloomsbury Publishing PLCFormat · Trade Paperback, 552 pagesPublished · 2012Language · English
Managing Corporate Communication: A Cross-Cultural Approach
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About this book
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.