Home / Search / Politicians and Rhetoric: The Persuasive Power of Metaphor
ISBN-13 · 9780230251656ISBN-10 · 023025165XPublisher · Palgrave MacMillanFormat · Paperback, 370 pagesPublished · 2011Language · English
Politicians and Rhetoric: The Persuasive Power of Metaphor
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About this book
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.