Home / Search / Sport as a Business: International, Professional and Commercial Aspects (2011)
ISBN-13 · 9780230249257ISBN-10 · 0230249256Publisher · Palgrave MacMillanFormat · Hardcover, 263 pagesPublished · 2011Language · English
Sport as a Business: International, Professional and Commercial Aspects (2011)
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About this book
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization