Home / Search / Identifying Hidden Needs: Creating Breakthrough Products
ISBN-13 · 9780230219762ISBN-10 · 0230219764Publisher · Palgrave MacMillanFormat · Hardcover, 261 pagesPublished · 2010Language · English
Identifying Hidden Needs: Creating Breakthrough Products
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About this book
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.