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ISBN-13 · 9780136154402ISBN-10 · 0136154409Publisher · Prentice HallFormat · Paperback, 430 pagesPublished · 2008Language · English
E-Marketing
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BookfaceShips from CA · Express available · 4 in stock
NewBrand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking.
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GoodTypical used book with minor wear and signs of use. May have some highlighting or writing.
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About this book
The 5th edition of "E-Marketing" treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.