Mylab Marketing with Pearson Etext --Access Card -- For Consumer Behavior: Buying, Having, Being [With Access Code]

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.

In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

Personalize learning with MyLab Accounting with Pearson eText

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Pearson eText is an easy-to-use digital textbook available within MyLab(R) that lets you read, highlight and take notes, all in one place.

NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab(R) and Mastering(R) platforms exist for each title, and registrations are not transferable. To register for and use MyLab, you will need either a course ID from your instructor or an invitation link that your instructor will send you directly.

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