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ISBN-13 · 9780134734828ISBN-10 · 0134734823Publisher · PearsonFormat · Hardcover, 512 pagesPublished · 2018Language · English
Consumer Behavior
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BookfaceShips from CA · Express available · 11 in stock
NewBrand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking.
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GoodTypical used book with minor wear and signs of use. May have some highlighting or writing.
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About this book
For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.