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ISBN-13 · 9780134151922ISBN-10 · 0134151925Publisher · PearsonFormat · Hardcover, 688 pagesPublished · 2016Language · English
Marketing for Hospitality and Tourism
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Bookface-OutletShips from CA
GoodTypical used book with minor wear and signs of use. May have some highlighting or writing.
10.53
BookfaceShips from CA · Express available · 4 in stock
NewBrand new book. International edition printed overseas but with similar contents as compared to the US edition. Same day shipping with tracking.
15.31
About this book
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.