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- ISBN-13 · 9780131753723
- ISBN-10 · 013175372X
- Publisher · Pearson
- Format · Paperback, 528 pages
- Published · 2007
- Language · English
Strategic Marketing for Non-Profit Organizations
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Brand new book. International edition printed overseas but with similar contents as compared to the US edition. Book will have a different ISBN and cover art and paperback bound. Same day shipping with tracking.
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About this book
For graduate courses in Nonprofit Marketing and Management.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.