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ISBN-13 · 9780071284264ISBN-10 · 0071284265Publisher · McGraw-Hill EuropeFormat · PaperbackPublished · 2008Language · English
The Dynamics of Mass Communication with (Revised)
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NewBrand new book. International edition printed overseas but with similar contents as compared to the US edition. Book will have a different ISBN and cover art and paperback bound. Same day shipping with tracking.
13.93
About this book
Offers an introduction to mass communication. This book features various developments in mass communication - from the role of cell phones and iPods in the mass media mix to the impact of blogs on the practice of journalism. It is intended for mass communication majors and nonmajors alike.